Riverdays Animated Social Campaign

A social campaign for the annual RiverDays festival in Downtown Midland. We developed looping GIF-style animations for several of the events and attractions at the festival. Each animation was delivered individually for social posts and then combined into a more traditional commercial spot for use on TV and in local movie theaters.

Animation, Editing, & Sound Design: Chris Lones

Artwork: Drew Schafer - Outer Hand Design